ROCK Institute is a Total Health and Sport Wellness Center Specializing in Injury Correction, Therapy and Sport Specific Training.

the ROCK performance systems were originally developed for the elite athlete. To date, RI has served thousands of professional/amateur athletes with a cutting-edge, performance system that unleashes health, power & career longevity. For the pro athlete whose career and earning potential demands maximum performance, year in and year out, the sport performance services & specialized equipment of RI continue to exceed all expectations. For the busy executive, parent or student who must also perform at their best, RI's specialized programming unleashes health & fitness potential. For those struggling with chronic pain and health issues who want to address the causes rather than the symptoms, RI has solutions.

Every program at the R.O.C.K is built to meet the individual's unique need for Reaching Optimum Core Kinetics! "Kinetics" is the scientific word for "movement". Athletes and all populations need to move with great power, resiliency and vitality! When injury, illness, or pain pathologies strike the bodies' healing & regenerative systems must be unleashed!

Say goodbye to lack of results, fitness boredom, repetitive injury, chronic pain & fatigue, pain medication and unwarranted surgery! RI's proprietary programming proves that athletes and people, of all ages, can perform and achieve vitality like never before. Experience for yourself, why the Reaching Optimum Core Kinetics system is the most powerful & creative approach for maximizing human performance. Life is Sport…make it ROCK!

The unique idea behind the concept of a high performance wellness center was inspired 25 years ago when, Vic Rakhshani, founder/president of RI, experienced a career ending neck and spinal injury while playing professional football. At only 24 years of age, Vic was greatly discouraged by the lack of solutions offered to him by the world's best sports medicine specialists. He quickly became aware of a world that he never knew existed…the world of chronic pain sufferers. It didn't take him long to realize that almost every former athlete he knew equally struggled with chronic pain, yet lived off of pain killers from failed surgeries. Due to these shortcomings within sports medicine, where emphasis was based on "managing" injury & pain via inefficient therapies, pain medication & exploratory surgeries, a vision was born to develop "corrective" solutions for sport's injuries & chronic pain syndromes.

The body was created to perform. Performance from day one always involves freedom of movement. To grow and stay healthy one must continue to move with freedom. To maximize health & sport performance one must master an array of movement (kinetic) skills with precision, power & freedom.

In movement, the human body creates all of its power through the mid section of the trunk. This area is referred to as the "core" muscles of the body. The core muscles are all of the muscles above the hips & buttocks upward to the bottom of the shoulders. The "core" is responsible for stabilizing the upper & lower extremities in order to produce power and protect the body from injury. When the core is weak or developed improperly, the body will predictably break down. This explains why back pain is the number one complaint of all pain syndromes.