ROCK Institute helps our clients navigate through the complex-and sometimes schizophrenic- world of nutrition. We create a map for our nutritional program called a Nutrition Blueprint. A blueprint, normally designed by an architect, is a specific set of instructions for building an object like a nuclear power plant, a car or a home.
We like to use the analogy of designing a high-tech, custom home to help our clients better understand the Nutrition Blueprint. Consider the unique design challenges a custom home would present that included 1,200 feet of expansion built along a steep ROCK ridge that would extend above the ocean floor. This example serves to help our clients begin to appreciate how important and complex nutrition is to designing a blueprint that will successfully address their unique physiology. Without a properly designed blueprint, even the simplest of projects cannot turn out as planned – and the human body is no simple construction.
To begin with, we help our clients define and set their goals. In preparing to design the custom home, the architect needs to know many things – look and style, existing structures, new versus old stress demands, functionality, heights, electrical, plumbing, timelines, etc. The Nutrition Blueprint process starts by identifying what you are looking to achieve – improved health, athletic performance, regeneration, longevity, strength, durability, appearance, etc.
"Where one client’s need may be weight loss, another may be training for the 2012 Olympics."
Next, we look at the demands. Just as an architect needs to know what kind of loads and stresses the home must bear, we help our clients identify their nutritional demands – work patterns, physical stress, athletic expenditures, sleep, travel patterns, work stress, etc.
"Where one client may be middle-aged and working 9-5, another may be a high-demand executive or one who is recovering from long-term chronic pain or sickness."
Third, we identify the metabolic fingerprint. Just as the architect would need to know about the land topography –the cohesion of a ridge, whether the soil beneath the main structure is soft slope, sandy soil, clay, or ROCK – we look beyond weight, height, Body Mass Index (BMI), blood pressure, health history, genetics and other traditional metrics, to define the metabolic fingerprint. One’s metabolic fingerprint also clarifies what foods produce or deplete energy, healing, hormonal balance, and other critical factors. By using targeted lab tests combined with physical assessments, we identify vitamin and mineral content, immune strength, hormonal involvement, energy production capacity, and other key metabolic indicators that set the baseline metabolic fingerprint.
"Where one client may have a sluggish digestive system, another may have an overactive immune system or hormonal complications."
FROM HERE, we design the Nutrition Blueprint, precisely connecting the dots on what to eat – how much and when – food combinations, sleep environment and proper hydration, as well as which supplements can be used most effectively.
The benefits of a detailed and comprehensive plan are obvious and evident to our clients as their health and performance increase. We go beyond the subjective and appraise success through measurement and retesting. Our experience and research of more than 25 years has shown how retesting the metabolic fingerprint allows us to both graph our client’s improvements as well as provide milestones for continuing to refine their health, performance and longevity.
For those desiring to maximize their health, performance & longevity, the Nutrition Blueprint is the gold standard – because it is uniquely designed for you!
