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Purpose. Passion. Potential.
Rock Institute is a faith based company that has served over 15,000 athletes and individuals worldwide.


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A Message from the President

brent concolinoWelcome to ROCK Institute!

Welcome to ROCK Institute, our largest of three companies under ROCK Advantage, Inc.! As I look at the growth over the years since our drastic shift in “vision” and new Corporation change, I am extremely proud of what we have achieved, and even more excited about our outlook for an equally promising future. We have successfully served over 15,000 athletes and individuals, garnering business from across the nation, while earning our clients’ and patients trust along the way.

It is gratifying to know that we are able to guide our clients through individualized health performance blueprints that enable them to be educated and control essential aspects of their health and fitness more efficiently and purposefully. Customer satisfaction is the hallmark by which we measure our performance, and we hold ourselves, as do our clients, to the highest standards of quality.

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After seeing a few doctors at Kaiser, who said I may need surgery, I was referred to ROCK Institute. Rock Institute and Brent truly changed my life. Not only did I not need surgery... but the techniques they performed fixed my knee without any invasive procedures. And I was able to run again (with no pain) after less then 2 weeks of therapy. For anyone in pain or suffering with any type of injury I will always recommend Rock Institute over your typical & traditional Physical Therapy. Thank you ROCK Team!

- Christina El Moussa | Mom & Celebrity

For years I have trained at ROCK Institute. Everyday I went in there was an amazing experience, and I genuinely looked forward to my time with any of the trainers. The facilities were always spotless and every time I went in there I left feeling stronger than when I stepped in the door."

- Jack Wyett | Volleyball

"The services of ROCK Institute are invaluable for the Track & Field athlete because it is a sport riddled with acute injuries that escalate into more serious injuries. Without their help I believe I would still be dealing with the injuries I incurred in 2006 today, let alone, still rehabbing my metatarsal."

- Jon Rankin | 2008 TEAM USA | #13 World's Fastest Miler

"I believe that ROCK Institutes non-invasive approach to correcting soft-tissue injuries and the training of athletes will ultimately become the standard for every serious athlete seeking better tools for addressing performance and the most prolific problems they face - soft tissue injuries!"

- Bruce FaBrizio | Chicago Bears 1974,75 | Simple Green Owner/Founder

Featured Athletes

Don Jacobs

don jacobsDon Jacobs has been a ROCK Athlete for 18 years. Don has displayed our core values in everything he does which is why he has become a ROCK Featured Athlete. Don displays Integrity, Leadership and discipline in everything he does and we are so proud of the accomplishments he has made.

When Don is not at ROCK Institute, he is acting as President of JZMK Architects. Don’s work is published in a variety of international architectural magazines and books and is currently working on projects in ten different countries. Don knows that even though he has a major business to run, he recognizes that health is just as important as anything else and makes sure that he always takes care of his body first.

Don is now in his seventies and is doing things that our professional athletes struggle with. We are proud to call Don Jacobs a ROCK Athlete.

Thank you Don for all your support and hard work!

Hayley Hodson

haleyHayley Hodson has played volleyball since she was 8 years old and has been a part of the ROCK Family for 2 years. Hayley was chosen as a ROCK Featured Athlete for her outstanding integrity, character, leadership, discipline, and work ethic on and off the court. Because of these attributes, she spent her winter practicing with Karch Kiraly as the youngest member of the U.S. Women’s National Volleyball Team.

Following her training block with the National Team, Hayley traveled to Guatemala and won Gold with the U.S. Women’s Junior National Team. She then committed to play volleyball for Stanford University, one of the top ranked schools in the nation. This would be an incredible career for most but Hayley has done this all and more in less than a year and before she turned 18!

We are proud to have Hayley as part of the ROCK Family. She is an outstanding representation of what it means to be a ROCK Athlete!!!


Matt Barkley


Paul McDonald


Mark Langston


John Humphreys


McDonald Brothers