Top Menu

Message from the President

A Message from the PresidentBrent & Jacob

Welcome to ROCK Institute, our largest of three companies under ROCK Advantage, Inc.! As I look at the growth over the years since our drastic shift in “vision” and new Corporation change, I am extremely proud of what we have achieved, and even more excited about our outlook for an equally promising future. We have successfully served over 15,000 athletes and individuals, garnering business from across the nation, while earning our clients’ and patients trust along the way.

It is gratifying to know that we are able to guide our clients through individualized health performance blueprints that enable them to be educated and control essential aspects of their health and fitness more efficiently and purposefully. Customer satisfaction is the hallmark by which we measure our performance, and we hold ourselves, as do our clients, to the highest standards of quality.

The standards of healthcare are disappointingly getting worse as insurance rates go up. Our sole purpose is to first: educate clients, discover the cause, and then guide them to maintain true health, NOT to manage pain. In this continually evolving marketplace, people are being surrounded by pain management centers on every corner, like a McDonald’s. Pain management is a mindset that has been created by our western culture that truly is a direct effect of being lazy, greedy and displaying a lack of passion to never give up on a patient or client. Due to our Purpose and passion driven attitude, clients continue to select ROCK Institute as their choice due to our experience, community, and commitment to purpose, passion, quality and most importantly, integrity.

When conveying ROCK Institute successes, I always return back to our mindset of being relationship-based and purpose driven with 5 core guiding values—each of which has helped define who we are today:

  • Authentic
  • Disciplined
  • Passionate
  • Inspiring
  • Family


Brent Concolino | President

Learn More About The President